HOKA was born out of the unwavering belief
that if you ignored the doubters,
brushed off the critics,
and poured your heart into a wild idea,
it was possible to create a shoe
that let people fly down mountains.
Next we pushed our pursuits forward —
certain there was a way to design running shoes
that could be remarkably kind to the human body
and still be world-class fast.
we make gear for pro runners and first milers,
ultra-marathoners and mountain roamers,
neighborhood walkers and wild trail runners,
that lets moving go beyond performance.
Because every run is about more than just a run.
It’s about finding oneself.
Movement is good magic. For all of us.
And sharing it with as many people as possible
is our whole reason for being.
Come on, gear up.